For this debate, “grammification” refers to filmmaking that uses themes or techniques designed to increase a film's chances of winning major U.S. entertainment awards such as the Emmy, Grammy, Oscar, or Tony (EGOT).
“Non-Western media” refers to films created outside Europe and North America. This includes industries such as Bollywood, Chinese cinema, Korean media, Middle Eastern and African productions, and others shaped by their own cultural and political contexts.